Link exchange is important because it helps you gain link popularity and Page Rank. The best thing about the link exchange is getting a lot of links pointing into your site. As a result, this will enhance your PR, link popularity, and possibly your traffic. That's why building solid link popularity should become one of the daily tasks of your SEO campaign.
Reciprocal links are not as bad as some people think. If link exchanges are made between sites sharing similar themes and topics, the exchange is beneficial to both sites – these are the best types of recipricol links to seek out. You should try to avoid exchanging links with sites that are not relevant to the themes and topics of your site.
Link Exchange with a site which has a lower PR will not hurt your PR and will be beneficial for both sides if the content is interrelated. Each page sends to the other the amount of Page Rank that is available for transfer. Lower-PR pages do not cut down the receiving page's Page Rank, rather they enhance it, but to a lower extent, and that's all. Over time, their available Page Rank can increase.
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4 comments:
Hey, this is an awesome blog you've
got here!! I'm definitely going to
bookmark it! By the way, I found a
awesome site that has similar kind of
link exchange kind of stuff! If you get
time, check it out.
www.ExpressLinkExchange.com
http://www.smartsoftsite.com/my-category.htm
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